MGT603 Assignment 2 Fall 2020 – Assignments – Solution VU

MGT603 Assignment 2 Fall 2020 – Assignments – Solution VU

MGT603, Assignment 2

Q1

Company A: Aggressive Quadrant
Company B: Defensive Quadrant

Q2

Recommended Starategies:

Company A:
1. Product development ( increasing quality will increase market share)
2. Forward Integration
(Company A should capitalize its good financial strenghth)
3. Backward integration
(Company A should capitalize its good financial strenghth)

Note: writing 2 statrategies is sufficient

Company B:

1. Joint Venture/ Alliance
It will strenghten the weak strategic position of the company B
2. Retrenchment (regrouping i.e reduction in costs, assets reduction can reverse decling sales and profits)

3. Divestiture
(All the 4 dimensions are at worst points. Selling of unit/ company can avoid losses and can raise some capital)

Note: writing 2 statrategies is sufficient

Ref: Handouts, Page No 100, 102, 80, 90, 82, 93, 94

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